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3月29日，為進一步推動集(ji)(ji)團融媒(mei)(mei)體(ti)建(jian)設，集(ji)(ji)團在石(shi)化(hua)高技校召開融媒(mei)(mei)體(ti)建(jian)設會(hui)議(yi)暨化(hua)工(gong)號運營(ying)(ying)2021年度(du)工(gong)作(zuo)會(hui)議(yi)，中(zhong)(zhong)(zhong)國(guo)化(hua)工(gong)報社社長助理、副總編輯張偉局，中(zhong)(zhong)(zhong)國(guo)化(hua)工(gong)報社新媒(mei)(mei)體(ti)中(zhong)(zhong)(zhong)心網(wang)絡(luo)部主任錢江騰、開美沃(wo)傳(chuan)(chuan)媒(mei)(mei)新媒(mei)(mei)體(ti)中(zhong)(zhong)(zhong)心運營(ying)(ying)經理常(chang)棟(dong)，中(zhong)(zhong)(zhong)國(guo)化(hua)工(gong)報山東(dong)記者站站長集(ji)(ji)團及所屬單位(wei)宣傳(chuan)(chuan)工(gong)作(zuo)負責人、優秀(xiu)通(tong)訊員及通(tong)訊員代表等50余(yu)人參加(jia)會(hui)議(yi)。

會上(shang)，張偉局作(zuo)《如何(he)用好融媒體(ti)助(zhu)力(li)企業宣(xuan)傳(chuan)暨優(you)(you)(you)秀(xiu)(xiu)企業宣(xuan)傳(chuan)工作(zuo)案例分享》主題(ti)(ti)講(jiang)座(zuo)；集(ji)(ji)(ji)團(tuan)(tuan)所屬(shu)單位海(hai)灣化(hua)學、海(hai)灣精化(hua)、堿(jian)業發展等11家(jia)單位作(zuo)2020年化(hua)工號(hao)（融媒體(ti)+）運營(ying)(ying)總(zong)結及(ji)2021計劃(hua)專(zhuan)題(ti)(ti)匯報；集(ji)(ji)(ji)團(tuan)(tuan)黨群部部長紀麗文作(zuo)集(ji)(ji)(ji)團(tuan)(tuan) 2020年化(hua)工號(hao)（融媒體(ti)+）運營(ying)(ying)總(zong)結及(ji)2021計劃(hua)專(zhuan)題(ti)(ti)部署；會議對(dui)2019-2020年集(ji)(ji)(ji)團(tuan)(tuan)優(you)(you)(you)秀(xiu)(xiu)通(tong)(tong)聯工作(zuo)者(zhe)、最(zui)佳通(tong)(tong)訊(xun)員、優(you)(you)(you)秀(xiu)(xiu)通(tong)(tong)訊(xun)員、最(zui)佳新人獎(jiang)47人進行表(biao)彰，對(dui)海(hai)灣集(ji)(ji)(ji)團(tuan)(tuan)化(hua)工號(hao)2020年度運營(ying)(ying)管理獎(jiang)、優(you)(you)(you)秀(xiu)(xiu)個(ge)人號(hao)、年度原創獎(jiang)23人進行表(biao)彰。

會上，張偉局詳細講(jiang)解了(le)媒(mei)(mei)體(ti)(ti)(ti)融(rong)(rong)(rong)合(he)、全媒(mei)(mei)體(ti)(ti)(ti)、融(rong)(rong)(rong)媒(mei)(mei)體(ti)(ti)(ti)區別，并結(jie)合(he)中國(guo)石(shi)油化工(gong)集團(tuan)有限(xian)公(gong)司的“講(jiang)好(hao)化工(gong)故(gu)事”案例進行分享(xiang)。他提出，企業(ye)要轉變思(si)路(lu)，打造(zao)融(rong)(rong)(rong)媒(mei)(mei)體(ti)(ti)(ti)思(si)維，通過“打造(zao)一(yi)個融(rong)(rong)(rong)媒(mei)(mei)體(ti)(ti)(ti)平臺，加快培養打造(zao)一(yi)支宣傳(chuan)骨干隊(dui)伍(wu)（黨群+業(ye)務智(zhi)庫團(tuan)隊(dui)），策劃一(yi)批內容+主(zhu)題宣傳(chuan)、融(rong)(rong)(rong)媒(mei)(mei)體(ti)(ti)(ti)+助推計(ji)劃，加快培育一(yi)批融(rong)(rong)(rong)媒(mei)(mei)體(ti)(ti)(ti)工(gong)作品牌和(he)融(rong)(rong)(rong)媒(mei)(mei)體(ti)(ti)(ti)工(gong)作室，形(xing)(xing)成(cheng)一(yi)個融(rong)(rong)(rong)媒(mei)(mei)體(ti)(ti)(ti)規范和(he)激勵機制”的“五個一(yi)”工(gong)程，逐步構建融(rong)(rong)(rong)媒(mei)(mei)體(ti)(ti)(ti)傳(chuan)播體(ti)(ti)(ti)系，助推企業(ye)實現(xian)融(rong)(rong)(rong)媒(mei)(mei)體(ti)(ti)(ti)落地(di)，為(wei)提升企業(ye)品牌形(xing)(xing)象拓展(zhan)平臺。

此次會(hui)議，為參會(hui)人(ren)員(yuan)解放思想、拓(tuo)寬思路，對集團(tuan)今(jin)后(hou)更好地利用化(hua)工(gong)(gong)號平臺(tai)助(zhu)推企業品(pin)牌(pai)推廣，加快(kuai)創建(jian)融媒體(ti)建(jian)設(she)新局面(mian)奠定(ding)基(ji)礎。下一步(bu)，集團(tuan)將加強(qiang)與(yu)化(hua)工(gong)(gong)號的深(shen)度合作，在助(zhu)力集團(tuan)品(pin)牌(pai)推廣和加強(qiang)安(an)全文化(hua)建(jian)設(she)方面(mian)發揮積極作用。